We started a plant-based meal plan in Miami that got 12-14 of our friends and neighbors eating a low-carbon diet because it was affordable, convenient, delicious, and super nutritious. It really inspired me because it showed how climate projects can earn people’s participation by also solving the co-benefits they care about – i.e. price, convenience, and quality. It’s not easy, but it CAN happen when we get creative. And it can be a lot easier than trying to make people care about something they don’t care about.